Does anyone out there have a subscription to Contagious Magazine? Here is the description from their site. At $1700 USD for 4 issues a year, it's pretty cheap.
"Contagious is a quarterly intelligence
briefing in magazine, DVD and online format. It identifies the ideas,
trends and innovations behind the world’s most revolutionary marketing
strategies.
The relationship between brands and consumers has shifted.
The media landscape has fragmented.
The transmission of ideas is more rapid and more viral than ever.
Across all product categories, the way in which people’s purchasing
decisions are influenced has changed beyond all recognition.
Technological revolution accelerates these changes. It means the
challenge facing brands – how to stand out and be heard amongst the din
– is more acute than ever.
Contagious recognises that strategic creativity remains the last legal way to gain an unfair advantage over the competition.
From design through to marketing and retail, Contagious analyses the
creativity and the strategies behind the brand ideas that work."
I feel that the agency could really benefit from it, and this is why I will lobby arduously for a company subscription, and be subsequently laughed at. Does anyone have a subscription to this? if so, did you shell out for it? If so, are you on medication? jk. The fact that it's so much money makes me think it must be amazing...spoken like a true consumer.
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