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    « Ex-Libris: a short history | Main | Sometimes a bike isn't just a bike »

    March 03, 2009


    Alyson Heller

    Nice idea from FedEx, thanks for posting.

    Ironically, the content (ads) we seek to avoid may make us enjoy the content we seek (programming) more. From the NYTimes today:

    Our pleasure receptors quickly adapt to our environment and re-calibrate themselves, meaning that a pleasurable activity (like watching The Simpsons) becomes less enjoyable after only a few minutes. Taking a break from said activity increases our enjoyment (perhaps because the break "resets" our capacity to enjoy). Worth a read!

    matt ceniceros

    Thanks for writing about FedEx. Here's a blog post from the director of advertising talking about these "short attention span" ads.

    Matt Ceniceros
    FedEx blog team

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