Ads for the microsite we created for the new season of Rome on HBO went up today, and are doing really well! In addition to working hard on this campaign, I got to be a model for the ad, which is at the top of the Blogads strip on Perez Hilton today! I'm totally on Team Atia.
I'm really proud of this campaign - we were challenged to modernize a show about ancient Rome. With our gossip strategy, we managed to bring Rome into one of the most appealing contexts for the demographic around - gossip.
There are also some great takeovers that we did, featuring images of the cast, scrawled over with graffiti (common in Roman times, and a plot point on the show). These match the awesome outdoor and print creative that HBO did; Rome premieres in January...If you're not already a fan, you should watch it - it's really good!